Digital Marketing Specialist

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Proven experience in SEO, SEM, and digital advertising.
Strong understanding of Google Analytics, Google Ads, and Meta Business Suite.
Excellent analytical skills with a data-driven approach to decision-making.
Ability to manage multiple campaigns and projects simultaneously.
The ideal candidate must have at least one year of experience in digital marketing and a formal education in digital marketing.

Develop and implement comprehensive digital marketing strategies across multiple platforms, including search engines, social media, email, and paid advertising.
Conduct in-depth market research to identify trends, customer behavior, and competitive positioning.
Manage and optimize multi-channel digital campaigns to drive brand awareness, lead generation, and conversion.
Ensure website performance, usability, and SEO best practices for higher search rankings and improved organic traffic.
Conduct keyword research, on-page optimization, and link-building strategies to enhance visibility.
Optimize technical SEO elements such as site speed, structured data, and mobile responsiveness.
Plan, execute, and optimize PPC campaigns (Google Ads, Meta Ads, LinkedIn, etc.) for increased engagement and conversion.
Monitor ad performance metrics, adjust bidding strategies, and A/B test creatives to maximize ROI.
Utilize remarketing and audience targeting techniques to improve campaign efficiency.
Collaborate with designers to create compelling digital assets.
Monitor and analyze website traffic, campaign performance, and conversion rates using Google Analytics, Search Console, and other digital tools.
Track and report KPIs such as CTR, bounce rate, customer acquisition cost (CAC), and return on ad spend (ROAS).
Optimize customer journeys and engagement through segmentation and personalization strategies.

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