Customer Value Management (CVM) Specialist (Junior/Mid-level)

To strengthen our customer engagement strategy, we are looking for a motivated CVM Specialist to join our team.

Role Purpose

As a CVM Specialist, you will be responsible for supporting the integration and operational use of the marketing automation platform. You will play a key role in setting up customer workflows, implementing lifecycle campaigns, and working cross-functionally to increase customer retention and value.

Key Responsibilities

• Collaborate with internal teams and vendors to manage the integration of the automation platform with our data infrastructure (CDP, transactional data, triggers, etc.)
• Build, test, and maintain automated workflows and customer journeys 
• Design and execute customer segmentation strategies based on behavior and value
• Set up targeted, personalized campaigns and lifecycle communications
• Monitor customer metrics (CLTV, retention, churn) and suggest optimization strategies
• Work closely with marketing, product, ERP and tech teams to align CVM activities with business goals
• Ensure correct data flow and trigger logic for ongoing campaigns

What We Offer

• The opportunity to work with modern marketing automation and CDP tools
• Hands-on experience with customer journey design and growth strategies
• A collaborative and innovative work environment
• Career growth opportunities in a data-driven and fast-scaling company
• Competitive salary and team support for training and development

Interested candidates can send their CV to the e-mail address in the Apply for job button with the subject line: CVM Specialist.