Marketing Specialist

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Minimum 1 year of experience in marketing communications, hospitality marketing, or PR.
Degree or formal education in marketing, communications, journalism, or hospitality management.
Strong copywriting and storytelling skills, with the ability to craft engaging content.
Experience in social media management, influencer marketing, and content strategy.
Knowledge of public relations, media outreach, and brand reputation management.
Excellent project management, communication, and teamwork skills.
Passion for the hospitality industry and understanding of guest experience and service excellence.

Develop and execute integrated marketing communication strategies to strengthen the brand identity across all channels.
Ensure all marketing materials align with the brand’s tone, voice, and visual identity.
Create high-quality content for websites, blogs, social media, press releases, and guest communications.
Oversee social media strategy and content calendar, ensuring engaging and brand-aligned messaging.
Collaborate with designers to produce visually appealing marketing assets.
Develop and maintain relationships with media, influencers, and industry partners to maximize PR exposure.
Support the execution of hotel openings, corporate events, and promotional campaigns.
Organize and promote FAM trips, influencer collaborations, and media visits.
Track and analyze marketing campaign performance and guest engagement metrics.
Provide data-driven insights to improve communication strategies and brand positioning.
Develop guest engagement materials, including newsletters, welcome letters, and in-room collateral.
Work closely with hotel teams to ensure brand consistency across all guest touchpoints.

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