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Digital Marketing Specialist

  • Категория: Marketinq
  • Город: Bakı
  • Опыт работы: 1 ildən az
  • Зарплата: На основе интервью
  • Режим работы: Tam-ştat
  • ID: 11407
  • Эл. Почта: [email protected]
  • Дата публикации объявления: 13.03.2025
  • Дата окончания объявления: 12.04.2025

Требования к кандидату

  • Proven experience in SEO, SEM, and digital advertising.
  • Strong understanding of Google Analytics, Google Ads, and Meta Business Suite.
  • Excellent analytical skills with a data-driven approach to decision-making.
  • Ability to manage multiple campaigns and projects simultaneously.
  • The ideal candidate must have at least one year of experience in digital marketing and a formal education in digital marketing.
Информация о работе
  • Develop and implement comprehensive digital marketing strategies across multiple platforms, including search engines, social media, email, and paid advertising.
  • Conduct in-depth market research to identify trends, customer behavior, and competitive positioning.
  • Manage and optimize multi-channel digital campaigns to drive brand awareness, lead generation, and conversion. 
  • Ensure website performance, usability, and SEO best practices for higher search rankings and improved organic traffic.
  • Conduct keyword research, on-page optimization, and link-building strategies to enhance visibility.
  • Optimize technical SEO elements such as site speed, structured data, and mobile responsiveness. 
  • Plan, execute, and optimize PPC campaigns (Google Ads, Meta Ads, LinkedIn, etc.) for increased engagement and conversion.
  • Monitor ad performance metrics, adjust bidding strategies, and A/B test creatives to maximize ROI.
  • Utilize remarketing and audience targeting techniques to improve campaign efficiency. 
  • Collaborate with designers to create compelling digital assets.
  • Monitor and analyze website traffic, campaign performance, and conversion rates using Google Analytics, Search Console, and other digital tools.
  • Track and report KPIs such as CTR, bounce rate, customer acquisition cost (CAC), and return on ad spend (ROAS). 
  • Optimize customer journeys and engagement through segmentation and personalization strategies.
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